🔗 Share this article

Users will soon have a new feature that enables them to reduce the amount of AI-created content appearing in their timelines. This step comes as the service announced that it now features more than 1 thousand million AI videos.

Testing and Rollout

The update is being tested over the coming weeks before a full-scale launch. This shift coincides with a rise in AI content, driven by new video-generation tools.

AI Proliferation Online

Studies have shown that approximately 10% of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for inferior, mass-produced content that is frequently nonsensical or surreal.

“We know from our community that many people like content produced via AI tools, ranging from digital art to science explainers, and we aim to give people the option to see more or less of that, according to their own preferences,” said a company executive.

Volume and Proportions

The service disclosed that there are now over a billion videos on its service identified as AI-generated. In total, more than 100 million pieces of content are submitted to the app daily, making AI content a minor percentage of its total content library.

User Control Features

Users will be capable of decrease or raise the volume of artificial media they see by using the content preference feature in the application and selecting “AI-generated content”. Additional categories that can already be adjusted under the filter cover news, clothing, beauty, and dance.

Platform Guidelines

TikTok’s rules oblige content makers to identify convincing artificially created content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any realistic AI video that is without a tag can be deleted under its community policies.

Furthermore, the platform will from now on add an artificially created label to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This measure is intended to help prevent users from seeking to circumvent the disclosure requirement.

Educational Initiatives

TikTok is additionally introducing a two million dollar educational fund for experts and institutions to create learning resources about responsible artificial intelligence. This initiative will support educational bodies specializing in educating coding and technology.

Moderation Strategy

TikTok has justified its content review process, amid controversy over proposals to cut jobs for a large number of review team members in Britain. It is set to cut a significant number of roles in its trust and safety department in London, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.

A company official explained that people-led review would continue to be important, but AI can safeguard staff by removing the most graphic content ahead of it has to be seen by humans. The platform announced a notable drop in disturbing and violent content handled by human moderators over the last 12 months due to intervention by its machine learning processes.

It is vital to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a extensive automated help is really helping us work at speed.”